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The William W. Larsen Memorial Library
Deceptive Dining – A Lecture on Restaurant Magic
Author/Editor: McMaster, Shawn
Selling Yourself
Choosing a Restaurant
The Sales Approach
A Couple More, Helpful Sales Tips
Make Yourself Useful (Magically and Otherwise)
Don’t Be An Obstacle. Be an Asset.
Advertising – Inside and Outside
Advertising Within the Restaurant
Table Tents
Posters
Special Tricks
The Staff
Advertising Outside of the Restaurant
Other Shows
Discount Cards
Mailing List
The Approach (and the Exit)
Delivering the Goods
Is Everything OK at This Table?
Getting Paid
Avoid Irregularity
Check, Please! (in closing…)